Volume 23, Number 2
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The Process: A New Foundation in Art and Design
The Notebook Problem
The Notebook Problem, PESSIMISTIC / Michael Gonzales
The Notebook Problem, NEAR SIGHTED / Jason Gargano
The Notebook Problem, EXPLOSIVE PERSONALITY / Louis Rivera
The Notebook Problem, ILLEGAL IMMIGRANT / Nolan Constantino
The Notebook Problem, OVERWEIGHT / Quekjing Cheng
The Notebook Problem, BOOK WORM / Kristen Sorace
The Notebook Problem, THE NARCOLEPTIC / Christopher Rogers
The Notebook Problem, KARATE KID / Hyunji Kim
Sound Problem
Sound Problem, FIRECRACKERS / Yungui Sung
Sound Problem, HEADACHE / Sueyeon Park
Sound Problem, WHISTLING TEA KETTLE / Hyunju Park
Sound Problem, A HABIT / Angela Ham
Sound Problem, BEE STING / Natatiya Hats
Sound Problem, GARGLING / Soomin Yoo
Sound Problem, ECHO / Hanbyul Lee
Sound Problem, SHORT-ORDER COOK / Gouhea Park
Sound Problem, BIRTHDAY PARTY / Yumi Kunz
Targets, Minhee Choi
Targets, Haewon Park
Targets, Cindy Kang
Targets, Yi Chen Tsai
Targets Kristin Naranjo
Targets, Jeni Moon
Targets, Christine Lee
Targets, Jeni Moon
Targets, Longo Chen
Targets, Vincent Di Gangi
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Earlier this year, Laurence King Publishing released The Process: A New Foundation in Art and Design, a book by BFA Design and BFA Illustration faculty member Judith Wilde (MFA 1994 Illustration as Visual Essay) and her husband, Richard Wilde, longtime chair of BFA Advertising and BFA Design.

Consisting of 13 creative “problems” the Wildes have devised and assigned in their classes, as well as full-color reproductions of some of the best “solutions” their students have created, The Process is equal parts art book and textbook, sharing the insights and inspirations that the two have acquired over their many years of teaching. “Remember,” the Wildes write, “the ability to come up with new ideas is already present within you. It’s your birthright. It doesn’t have to be invented; it has to be rediscovered.”

For this issue’s Assignment, Visual Arts Journal asked the Wildes to choose three challenges from their book, which are presented here along with selected samples of students’ work. The final challenge, “Targets,” is also printed on a special tear-out page, to be filled out and sent in to [email protected] or mailed to School of Visual Arts, External Relations, 209 East 23rd Street, New York, NY 10010. Selected submissions will be posted on SVA social media.


INSTRUCTIONS FOR "The Notebook Problem"
The standard page in a notebook is a sheet of white paper printed with horizontal blue lines and a vertical, red, double-lined margin. Utilizing the basic elements of the notebook page, create personalities for 20 different children in a grade-school class. Each personality that you create should reflect emotional, psychological and physical characteristics and developmental traits. In redesigning the notebook page, you can alter the space between the lines, increase or decrease the thickness of the lines or change the direction of the lines. The only limitation is that you maintain the integrity of the notebook page. Execute your solutions in the 20 rectangles below. Using the large rectangle at the top of the assignment sheet, create a personality for the teacher of the class.


In the spaces provided below, graphically represent the sounds of the topics indicated. Consideration of the character of the sound in terms of its tempo, volume, duration, context and color is essential. Although literal problem-solving has its place in design, a graphic vocabulary must be expanded beyond a narrative voice. The use of metaphor, symbolism, abstraction and typography is encouraged.


Traditionally, a target is an object marked with concentric circles, to be aimed at in shooting practice or in contests. It represents precision as well as a goal to be strived for, or an object of scorn or abuse. Because we live in a very goal-oriented world, the target most often symbolizes levels of success and accuracy. On the other hand, the more ominous symbolism reflects weaponry, which is associated with death. Using the seven targets on the assignment sheet, make a personal, political or purely graphic statement, in whatever way interests you. 


Download and submit finished art to [email protected] or mail to School of Visual Arts, External Relations, 209 East 23rd Street, New York, NY 10010. ∞


Credits            From the President